Compensation Plans 101

A Compensation Plan is essentially your template for how much you have to work in order to receive the money you want. Not all plans will provide the same benefits, so if you have the option, it pays to shop around for one that will suit you. While it is important that you find a compensation plan that suits you, it is never the only factor when comparing network marketing companies. If you need more ideas or advice, don’t hesitate to contact me.

Traditional Compensation Plans

Salary / Wages

The most common form of compensation plan, is where you promise to do a specific task, and in return, you are remunerated with an agreed-upon amount of money. The agreement is, moreover, based on you personally performing the task (or tasks). There is a possibility of increased remuneration once you reach a certain level of experience, or once your performance exceeds expectations. However, in most cases, this increase is not automatic but will rather have to be negotiated, if and when you become eligible for such an increase. The main points to note about this type of plan, are:

  • From the outset, you know what tasks need to be performed, and how much money you will be earning.
  • Your expenses will be limited to travelling and tools, and in most cases these will be paid for by your employer.
  • To be paid your salary or wage, there is no prerequisite that you purchase the products (or services) that your company produces.
  • If you want more money, you will either have to renegotiate your agreement, or find a different employer.
  • If you stop working, for any reason, you stop getting paid.

Network Marketing Plans

The network marketing industry is based on a different concept.You will get paid to some extent for the work that you personally do, but you will also get paid for work that other members of your group (or structure) do. As part of joining a network marketing company (or a Multi-Level Marketing company) it is understood that you agree to market (or advertise) the company opportunity. Your ability to market, and subsequently to build your group (or structure) will largely determine how well you get paid. Some general properties of a network marketing compensation plan are:

  • There is no promise of any real remuneration at all – there is only potential income.
  • There are two aspects to each plan – compensation from recruiting, and compensation from selling.
    • If you are not overly comfortable recruiting people, then you don’t want a compensation plan that is heavily focused on recruitment.
    • Likewise, if selling isn’t what you are good at, then you don’t want a compensation plan which is too focused on selling.
    • Note that if the compensation plan is all about recruiting and there are no real products, then you want to stay away, because plans like this are illegal, in every sense of the word.
  • There may be a prerequisite for you to sell a certain number of products per month, if you want to get paid.
  • If you want to earn more money, you can in most cases achieve this by working harder, and finding more people to join you.
  • Some compensation plans are set up so even if you stop working, you keep receiving residual income.

Since there are as many different network marketing compensation plans as there are network marketing companies, the following table only includes the main plans. However, almost every network marketing compensation plan in existence today, is a derivation of one or more of the following plans.

Network Marketing Plan Types
Plan Type Description Comments
Stairstep Breakaway
  • This type of compensation plan is the oldest compensation plan in the network marketing industry, and was initially adopted from the Insurance industry.
  • As soon as anyone in your team reaches a certain level, they break away, and you no longer receive bonuses on their sales. However, until they reach a higher level than the one you are on, you do receive a small bonus because they used to be part of your team.
  • Excellent plans for those who are very good at recruiting, and who have no interest in helping their team.
  • Don’t expect any training or support from your sponsor, because they benefit more if your performance is mediocre.
Unilevel
  • These plans allow you to build your structure infinitely wide (in theory), but generally they will only pay out on the first four or five levels.
  • Often coupled with an enroller bonus, which is a one-time bonus paid on the first month’s sales volume of any new distributor who is referred into the sales organization by you.
  • These are great plans for those who are good at recruiting and sponsoring.
  • If you are able to build a very wide front-line, you can make a lot of money with this plan.
Matrix
  • This covers any compensation plan that has a specific width and a specific depth.
  • With a 3×7 matrix, you are only allowed to have three people on your front-line. The fourth person has to be placed under someone on your first level.
  • This plan can attract welfare-minded people, since their sponsor will be obliged to place someone below them, from whom they will ultimately benefit.
  • Most variations on this plan allow you to Sponsor-and-Place, meaning that you have some control over where you put new recruits in your structure.
Binary
  • Any compensation plan that has two legs – a left leg and a right leg.
  • The top level compensation is usually contingent on the two legs of your structure being either fully balanced, or partly balanced, in terms of sales volume.
  • Weekly payouts based on sales volume.
  • One of the legs will always be stronger (more people, more sales volume). You will usually only get paid based on the weaker leg.
Aussie 2-Up
  • You are required to give your first two recruited people (and their joining fees) to your sponsor. Each person you recruit after the first two will in turn give you their first two recruits. The only payments in these plans are in conjunction with recruitment.
  • You can benefit from the people on your first level, if they recruit more people into the business. You will never benefit from anyone on your second level, or third level, or any other level.
  • Most of these plans are illegal, because there is generally no tangible product.
  • To make any money with an Aussie 2-Up plan, if for arguments sake you find one that isn’t illegal, you need to be one of the first people to join, or you need to be extremely good at recruiting.
Compressed
  • These are a newer type of compensation plan based on the Unilevel plan.
  • Designed to pay out higher percentages to distributors who are getting started.
  • Retention in companies that use these plans is a lot higher.
  • A new distributor only needs a small number of recruits to break even.
  • Potential earnings may appear lower, but any structure you build will be more solid (and longer lasting) than in a company with a pure unilevel plan.

Every compensation plan has advantages and disadvantages. More importantly, not all compensation plans will suit all people. Before joining a network marketing company, make sure you have a good look at their compensation plan. Make sure you understand what is required (and what your expenses will be) to start making money. A good rule of thumb is as follows:

  1. Work out how much money you would like per month.
  2. Multiply the average cost of auto-ship (the monthly product volume you are required to purchase to be able to partake of the compensation plan benefits) by the average percentage you will get for each distributor in your group.
  3. Divide the answer from (1) by the answer from (2). This gives you the number of people you will need in your structure to make the money you want each month.

The compensation plan, as I mentioned earlier, is only one part of the puzzle in choosing the right network marketing company. For more information on compensation plans, and on the other parts of the “being successful in network marketing” puzzle, click here, or contact me.

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