How long until the next Yes?

Anyone who has been involved in any MLM company, will know that a common bit of advice (at least for new members) goes along these lines:

• Make a list
• Call everyone on your list
• Expect most people to say No

Each No gets you one step closer to a Yes, so keep calling people and keep getting those no’s.

At some level, there is a certain amount of logic in this advice. But, does it really work?

Let’s say I have just joined an MLM opportunity, and I have been told to create my list. I spend a couple of days creating it, and finally I have a list with 250 names and phone-numbers. My sponsor excitedly tells me to phone as many as I can the next day. So, the next day I take my list, sit down at my desk and I start phoning people. After 49 calls, I have a total of 49 no’s. The 50th person I phone says yes, and he practically joins my opportunity while we are still on the phone.

It has indeed been a good day, so I stop phoning people, and I take a well-earned break for the rest of the day. Statistically speaking, if my luck continues, I should expect to sign up another four people from my list of 250.

However, something isn’t quite right. The following day, I again phone 50 people, and I end up with a total of 50 no’s. What has happened?

The 49 people who said no to me yesterday, will each have spoken to their friends and family about the “obnoxious pushy network marketing salesperson” (me) who phoned them and tried to pressure them into signing up with some MLM.

If we want to keep our friends and family, we generally don’t talk to them about our business opportunities (especially if they involve some MLM opportunity), but we will definitely talk to them about all the negative things that happen to us.

So, my success-rate drops each time I call someone and they reject my opportunity. To add insult to injury, the MLM company which I am trying to get people to join (and which was relatively unknown before my phone-calls) has suddenly started getting a bad reputation. It is therefore highly unlikely that I will get five yes’s from my list, and the only advice I will get from my sponsor is: “Keep phoning people – each No gets you one step closer to a Yes”.

The moral of this story is that if I am going to make a list and call people to bully them to join my opportunity, and I want to be successful, then I need to make some changes to the advice I was given above.

• Make a list (with 50 times more people on it than you will need, if you plan on making serious money in your MLM company)
• Call everyone on your list (in the first day)

People will still say no, but hopefully they won’t have enough time to spread the word about me, before I have recruited the people I need.

Of course this isn’t a duplicable system, and any system that isn’t duplicable is doomed to fail. For more information on a system that is duplicable, click here, or contact me.